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The real question right now is not one of if, but, rather, more difficult questions such as when, with whom and how (financially). Given that many of these firms were launched with dreams of—and venture capital focused on—the IPO pot of gold, we have since hit what some call the "trough of disillusionment." Clearly there is not room for every e-commerce firm currently operating and it is likely that one or more of these companies will not survive the shake-out.
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