Showing the Digital Way--Alex Hamilton

Yet, if navigating one's way through the crowds tromping around McCormick Hall is the yardstick by which to measure the printers' optimism for smearing ink on smashed trees, these folks don't seem too worried. Attendance was strong and many of the major vendors reported selling lots of gear.

Of course, exhibitors showing "direct-to" technologies (direct-to-plate and direct-to-press) were among the busiest booths on the show floor. Interestingly, however, these technologies are still in their infancy, at least in terms of the number of installations and revenues generated.