Showing the Digital Way--Alex Hamilton

For printers that don't have the financial wherewithal to go this route, there are more economical alternatives, such as working with firms like DigitalWorks, which offers variable-data processing services using an ASP model; all the printer needs to supply is a monochrome digital printing device.

Of course, no discussion of trade shows would be complete without mentioning the "dotcoms." And they were all there. I moderated a session that was supposed to help printers "sort it all out—maybe," but it is doubtful that anyone left the room with answers to all their questions about how to implement electronic commerce in their organization.