Sid Chadwick Presents a Seminal Sales Approach in a Competitive Market
Sid Chadwick
The July 2022 article of the Graphic Communication Advisors Group—GCAG , is by printing industry advisor, Sid Chadwick, principal of Chadwick Consulting.
Chadwick specializes in business-to-business engagements—raising revenues, improving margins, and improving organizational development for customers, presents proven concepts of communication in a modern and increasingly competitive industry.
In his article, "COLLABORATION — For Performance Improvement – Omitted by Tradition," Chadwick explains a communication concept that he coined, "Joint Sales Call Protocols." This means that in effective sales in today’s market, collaboration among creative thinkers across company operations helps to strategize sales approaches for different prospective clients. These could include sales staff as well as marketing, production, executive management, and even suppliers. The resulting sales strategy, Chadwick teaches, may vary for each prospective client. In his article, Chadwick explains how to achieve this, and provides anecdotes of successful strategies that he has implemented.
Harvey Levenson, Cal Poly Professor Emeritus and GCAG coordinator, said: “Chadwick presents a refreshing and creative approach recognizing that all departments of a printing or related company may have ideas to contribute to successful sales. Chadwick’s concept applies to companies of any size: small, medium, or large.”
Chadwick’s complete article appears here.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
