Grandville Renews Contract with Retail Grocer Roundy's
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Roundy’s started working with GPC in April 2010 by piloting the Nexgen program in four of its stores. During that time, the grocer partnered with GPC’s creative and technology team to take full advantage of the printer’s just-in-time, four-color variable data print engine capability.
In addition to the hours of store’s weekly labor savings, Roundy’s pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.
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- Companies:
- Grandville Printing
- Hewlett-Packard
- Places:
- Grand Rapids, MI
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