Allegra Appoints New Executive Leadership

Milroy, a former marketing agency president, joined the Allegra Network executive team in 2009 as chief marketing officer. He has guided the company’s plan to help franchise members evolve into professional marketing services providers.

“Bob has been instrumental in spearheading the training, sales support, internal marketing resources and supplier partnerships that are enabling our franchise members to make the transition to offering broader-based marketing services,” said CEO Mike Marcantonio. “He has made a significant impact in a short amount of time, and his wealth of knowledge and experience will continue to drive new opportunities for our franchise system.”