Simple Waterfall Stitched Booklet Mailer: 60-Second Fold of the Week

By Trish Witkowski

In an effort to bring you simple, attainable, and engaging mail solutions as we all re-evaluate our marketing campaigns, this week we're sharing a smart and organized waterfall booklet mailer format from Audi.

The sample mailed in an envelope, however, it could easily self-mail as well. It's a great solution to add to your repertoire!

Fold of the Week No. 512 Project Credits & Specs

Folding Styles: Waterfall Booklet
Client: Audi
Size: Folded: 8x5.5˝
Paper: 80–100-lb. Cover
Finishing: Score, Fold, Collate, Saddle-Stitch
Budget Rating: Low – Moderate

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Trish Witkowski Author's page

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.

Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.