Simply Brilliant Hinged Card Mailer: 60-Second Fold of the Week
Ah, we love the simple ideas at Foldfactory — because there's nothing more exciting than an attainable creative solution! This one comes from our friends at McCANN ECHO in Mountain Lakes, N.J. The simple combination of two cards (and three sheets of paper!) glued together through a .25" spine provides four viewable spreads and lots of creative inspiration.
Expertly produced by Cockrell Enovation in Fort Worth, Texas, we think this idea could be spun out in so many ways, and we hope you find it as brilliant as we do!
Project Credits and Specs:
Folding Style: Hinged Card
Design: McCANN ECHO, Mountain Lakes, N.J.
Production: Cockrell Enovation, Fort Worth, TX
Paper: 120-lb. Sappi McCoy Gloss Cover
Size: 2 pieces, 9" x 6"
Finishing: Diecut/Score and pattern glue, laminate two sheets of 120-lb. McCoy Gloss Cover, pattern glue third sheet of 120-lb. McCoy Gloss Cover to attach
Notes: Printed 4/4 plus flood soft touch aqueous coating
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
