USPS Unveils 2013 Promotions Calendar

Subject to review from the Postal Regulatory Commission, the following are the proposed promotion details:

March 1–April 30, 2013:
• Mobile Coupon/Click-to-Call—This promotion provides an upfront postage discount on the integration of mail with mobile technology and will promote the value of direct mail in two ways. First, it will encourage customers to integrate hard-copy coupons in the mail with mobile platforms for redemption. Second, it will drive consumer awareness and increase the use of mail with mobile barcodes that provide click-to-call functionality. Customer registration begins Jan. 15, 2013.