USPS Unveils 2013 Promotions Calendar

Aug. 1–Sept. 30, 2013:
• Emerging Technologies—This promotion provides an upfront postage discount for customers who integrate specific emerging technologies into their mail campaigns. The planned innovations to be highlighted are near-field communication, augmented reality and mobile-enabled authentication technologies. This promotion is designed to elevate awareness of how innovative technologies can be integrated with a direct mail strategy to enhance the value of direct mail. Customer registration begins June 15, 2013.