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A single template
The SK+G platform has an integrated online editor, which builds templates for email and printed mail. “We needed to be able to create the template once, and just have it run automatically until something required a change,” continues Monro. “The only editor we could find that could 100% automate the postal mail part of the process was CHILI Publish (Booth 257). Its ability to apply the same rules for both direct and email was critical.”
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