SK+G Streamlines Marketing Campaigns with CHILI Publish

Streamlined campaigns

SK+G runs highly targeted marketing campaigns based on its clients’ customer data—and thanks to CHILI Publish, it can use the same template for offline and online communications.

“Many marketing departments do the same thing every month—they pull a list and deploy a campaign,” adds Monro. “If they are doing both print and email, they repeat this for each channel. We’ve automated the entire process. Our platform is built around a three-dimensional database, enabling us to do the data calculations, and trigger campaigns automatically. This frees up marketing departments to spend more time looking at results and fine-tuning future campaigns. One hotel client runs 125 campaigns simultaneously—this would be impossible for a marketing team to do without this level of automation.”