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A spicy star
SK+G is a full-service agency with clients in the casinos and resorts, restaurants, hotels, and entertainment industries. The agency provides each client with an account manager, a creative, and a data specialist, who act as an extension of the client’s marketing team. Monro concludes, “Most marketers understand the value of multichannel communications, including print. The problem has been how to integrate print into a single system, to eliminate siloes and streamline campaign creation. We solved it.
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