Sometimes you need to design a brochure that can accommodate inserts, but you just don't want to use a pocket folder. So, with a bit of clever planning and a gorgeous design, MGM Resorts International solved this problem with style. They designed a brochure using a classic Closed Gate fold, and glued down the fold-in panels to create a sturdy brochure with built-in slit pockets.
The effect is clean, organized and super-sophisticated. Then, they took it "over the top" with gorgeous paper, embossing, and foil! We think you'll love this week's folded inspiration, as this technique can go from no-frills to totally glamorous to suit any budget.
Project Credits and Specs:
Folding Style: Closed Gate Fold
Client: MGM Resorts International, Las Vegas
Paper: Envelope: Mohawk Superfine Eggshell 80-lb. cover; Brochure: Curious Skin, Violet 80-lb. Cover; Inserts: Mohawk Superfine Eggshell 120-lb. Cover
Size: Flat: 27.875" x 7"; Folded: 7 x 7"
Finishing: Brochure: Diecut and Score, Foil Stamp and Emboss, Fold and Glue
Budget Rating: Moderate – High
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
- Companies:
- Mohawk Fine Papers
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.