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Chris Bauer
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Thanks to automation and other technologies including add-ons like in-line coating and diecutting, Joerg Daehnhardt, Heidelberg’s product director, small format, says he is seeing a “revival” in the small-format marketplace.
“Things are looking up for printers that can cope with the requirements of today’s market,” Daehnhardt contends. “Printers are looking for the visual on how to get to the next step—by trying to diversify so they cannot be replaced by another vendor or technology.”
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