Small- & Medium-Format Sheetfeds — Armed To Compete

“This is especially true when printing applications need to carry a strong message or serve a critical purpose for the client that cannot be met by one- or two-color printing,” he assesses “We have also seen a shift to four-color printing from the opposite direction—market pressures are pushing complex and more intricate five- and six-color work to four-color process due to economic reasons.”