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Chris Bauer
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Many printers who operate both digital and offset presses have purchased new, automated offset presses after owning a digital press, he continues.
“Everything has its niche—digital makes sense in variable data, extremely short run (under 500 sheets), and large page count, collated products,” he remarks. “For the day-to-day printing job that is short-run and cost-competitive, the offset process will be the mainstay for a long time into the future. It all has to do with cost of production and profitability to the printer.”
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