Small- & Medium-Format Sheetfeds — Small Presses, Tall Orders

“(Printers) just want to bang out four-color work that is simple, quick and presentable,” Gierlach asserts. “For 17 years I have watched this sector of printers. With the newer, affordable front-end platemakers, simpler and quicker makeready, we offer presses that can meet (a printer’s) monthly budget—a budget such that the press payment alone will not break them. Many of these shops are oversold and left with a huge lease that puts too much stress on the shop.”