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"We had let the half-size sheetfed market get away from us," Hasson explains. "We weren't really paying attention to that marketplace. We thought we knew it because we were in it years ago. (The half-size press) was that press in the corner we had to use every now and then for our good customers. Then we started to look at it in terms of, hey, there's a lot of business out there that fits our half-size press. Let's not be too arrogant—that we're just a 40˝ shop."
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