Small- and Medium-format Sheetfed Presses -- Automated Workhors

"In looking at the short-run color market—even in the 40˝ size—run lengths are changing," Hasson says. "Part of that is because of the electronic prepress capabilities. In years gone by, customers would worry about their cost per thousand costs, so they'd order generic brochures to make sure they were covered. Today, run lengths are shorter and, because prep costs aren't as much, they can change information whenever they want.