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"We already had the half-size, but we weren't automated," he continues. "It didn't give us the speed that we wanted to bring to the marketplace so we weren't very competitive. We had really quick digital capabilities, but really slow printing capabilities."
For printers considering going into half-size work for the first time, Hasson recommends evaluating your marketplace and how your customer's data is handled. "There are opportunities out there that may surprise you because of the speed of the press and the quick makeready," Hasson says.
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