Small- & Medium-Format Sheetfed Presses -- Pressing into 2004

"The savvy print purchaser and product marketer understands this and demands that they get the most for their print dollar," Bardocz explains. "Color allows printing to compete with all other advertising media. The printer that switches from 40˝ presses to 26˝ or 29˝ machines still demands the same quality of product."