Small/Quick vs. Franchise Printers — War of the Worlds

According to Martin, Ginny’s Printing is moving away from the core of products and services pursued by franchises. “We’re looking for much bigger tickets. . .the $250 black-and-white tape bind job doesn’t excite us much anymore,” he says. “As differentiators, we acquired a 40˝, eight-color and a 40˝ six-color, both brand new, along with two iGens and eight 6180s.”