Small/Quick vs. Franchise Printers — War of the Worlds

As the factions continue to battle for market share, the winners will be those who enable their customers to grow and that can establish long-term relationships. But for all printers, not just those with designations, comes the challenge of adapting to a changing marketplace.

“Change gets faster and faster every year,” Lowe says. “We have to be able to adapt to the changes in technology, adapt to the people that we have to have in our organizations to support our clients and run that technology, and adapt to our customers’ needs. If we do those things and help our customers grow, then our businesses will grow, too.” PI