Small/Quick vs. Franchise Printers — War of the Worlds

The battle lines are not clearly drawn, but the competition for market share is obvious as the venues for waging war have evolved. According to the “Small Commercial and Quick Printer Study: 2006-2011,” commissioned by the Print Industries Market Information and Research Organization (PRIMIR), “walk-in” business—long associated with the quick printer market—accounts for only 15 percent of sales, the same figure garnered by contract work. Inside and direct outside sales, the study says, account for nearly 50 percent of work combined.