Small/Quick vs. Franchise Printers — War of the Worlds

Print Battlefields

“Having been on the other side of the coin, I know what they’re dealing with,” Peterson says of franchisees. “Markets changed pretty dramatically. Our overlap with them really occurs on short-run digital color and what I consider small home office-based business. We have a number of customers with home-based businesses that need a fair amount of printing. Those customers are susceptible to the supercenter/franchise printer.