Small/Quick vs. Franchise Printers — War of the Worlds

“Our product and service offerings are greater than what you’d get from a franchise printer, in general, and much greater than you’d get at a superstore,” he adds.

Peterson has maneuvered around the franchises and superstores by focusing on larger format work and, especially, 24- and 48-hour turnaround times that make customers gravitate toward Kopytek’s digital offerings as opposed to franchise players. He concedes that franchises have an edge in being able to communicate with other network members and share financials or other ratios information critical to decision making. However, Peterson notes that over the past 10 years, this type of information has become more readily available through industry associations.