Small/Quick vs. Franchise Printers — War of the Worlds

On the franchise side is Allegra Network of Northville, MI. Like many commercial printers, Allegra membership has branched out into other areas in order to avoid the scourge of commoditization, offering wide-format printing (banners and signs), promotional products and direct mail. Darryl Buchanan, corporate vice president of development, sees solid growth from verticals including healthcare, nonprofits, education and certain manufacturing segments.