Farquharson/Tedesco on Business Development: Mimic How the Octopus Adapts
A few years later, complete on-demand book production has become a big part of BNB's business. Today, 85 percent of BNB's business is on-demand. The company produces on-demand book projects for a varied customer base, from on-demand publishers to consumer products businesses.
Getting into digital book production has helped BNB thrive while many of its old library-binding peers have floundered. During the past year, BNB's digital printing business has grown 38 percent. Its digital printing segment has also experienced a year-over-year sales increase every year since 2003. And, this past year, BNB's overall year-over-year sales grew 44 percent.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
