Farquharson/Tedesco on Business Development: Mimic How the Octopus Adapts
Surviving isn't enough. Your printing business should strive for significant, sustainable growth. And you can do it! As long as you think and plan differently.
Traditional organic growth strategies will help your company survive as the business version of a housecat—docile and neutered. Something tells us you'd rather be a lion. And lions pounce on today's real growth opportunities, which lie in a different realm: acquisitions, different niche markets, and new capabilities. Although the term is a bit awkward, call this "inorganic" growth.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
