Smart and Simple Hybrid Self-Mailer with Coupon: 60-Second Fold of the Week
Here's a particularly relevant idea for marketing during the holidays! This hybrid self-mailing format from Little Passports features a coupon and the best of two simple formats — the swinger fold, and the asymmetrical double parallel.
There are a few additional design and production tricks that make this mailer especially appealing . . . but you'll have to watch to find out what they are!
How was the Smart and Simple Hybrid Self-Mailer with Coupon produced?
Folding Style: Asymmetrical Double Parallel / Swinger Fold Hybrid Format
Client: Little Passports
Paper: ~80-lb. Gloss Cover
Size: 18.125x8.375˝ flat; 6x8.375˝ folded
Printing: Printed 4/4 with flood satin aqueous coating.
Finishing: Diecut, score, perf, fold, fugitive glue
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
