Social Networks = Business --Morgan

THE DAYS of the passive print buyer lie in the past. Print buyers are no longer sitting back and waiting for printer reps to cold call them or invite them out for lunch. In today’s technological environment, consumers are more proactive than they have ever been. They actively research their options and, with the advancement of the World Wide Web, it has enabled print buyers to spread a much larger net, capturing information on potential suppliers, even international suppliers. As Travis Kalanick, founder and CEO of Red Swoosh, states, “Social networks are like grease—in some cases, gasoline—for our personal business networking machines. If you aren’t plugged in, you will be out-done by better-connected, hyper-networked colleagues and competitors.”