Social Networks = Business --Morgan

They allow introverts to shine. Does someone in your company hate making phone calls, but is brilliant when it comes to sharing your strengths in an online setting? By participating in a social network, these individuals are allowed to shine, on their own terms. And, that is a win/win in my book.

There’s no lag time. By participating in social networks, you are able to engage people on a minute-by-minute basis regarding what is going on in your organization. You can hit them with current product offerings before the press release hits the news. And, due to its viral nature, your news will be forwarded to the people most interested in your company’s developments.