Social Networks = Business --Morgan

Beware of addictive behavior. When creating your organization’s policy, dictate how many hours per week your marketing consultant will put toward updating online profiles. Many of our members confessed to the addiction of social networks; draw the line between what is helpful and what is wasteful.

Be dedicated. When participating in social networks, it is important for your information to stay fresh. By providing content that is timely and fresh, you will keep people coming back—and not opting out because of stale or redundant story lines.