Social Networks = Business --Morgan

Maintain proper protocol. As with any marketing campaign, remember to be transparent, create trust, and avoid grammatical and typographical errors. Keep in mind that everything you create can be forwarded to others—and will be permanent in cyberspace.

If you keep the potential pitfalls at bay, social networks can enable your marketing campaign to deliver surprising results. To stay in the forefront, you must be open to new frontiers—and, by doing so, you will not only maintain current clients, but gain brand awareness and loyalty in the process. PI