Social Networks = Business --Morgan

Listen to what Maria Popova said in the book, “Poke Me, It’s Real: Facebook, Interaction Benefits and the Future of Marketing” (at www.brandweek.com): “So, what’s in it for brands? Possibly the most sophisticated psychographic targeting system yet. Facebook profiles include basic demographics (age, gender), richer information (location, education, religious and political beliefs, relationship status, sexual orientation) and invaluable detailing that, if used smartly, can reveal a wealth of insight.”