Soft Proofing — Virtually a Lock

The printer runs to standards, uses ICC profiles and specifies that monitors need to be calibrated daily. For client installations, it does a site assessment and calibrates the monitors, then furnishes them with a spectrophotometer for ongoing use.

“We are doing critical color proofing,” he adds. “I was a prepress guy, and even I think it’s incredible how close color can be matched on-screen.”