Soft Proofing — Virtually a Lock

Several of the SWOP Advisory Committee members see a bullish outlook for the adoption of soft proofing by large publishers and agencies. The group is working on responding to this new reality.

“We have convened a SWOP Mission Subcommittee focusing on updating SWOP’s mission to include best practices and specifications specifically addressing soft proofing and the challenges this poses,” Kennedy explains. “We plan to address initial soft proofing issues beginning July 1, but will be defining additional best practices and guidelines in the future.”