Soft Proofing — Virtually a Lock

Standard Operations

Certainly, one of the contributing factors has been a growing acceptance of “printing to the numbers” with SWOP and GRACoL. Developments in ink-key presetting and automated color controls have contributed to this trend.

Competition has led to more aggressive moves on the pricing front, with regard to base costs, licensing and ongoing charges, when applicable. Stepping up to critical color proofing, though, adds requirements for monitor calibration and controlled viewing conditions that can boost the investment required.