Soft Waterfall Accordion with Curved Panels: 60-Second Fold of the Week
In a fun contrast to last week's geometric, stepped waterfall accordion, we're sharing a softly curved design to illustrate the creative range of a waterfall technique. Designed by the communications and marketing team at Medical Center Health System for client Pink the Basin, the soft waterfall of curves are designed to support the content and provide a dynamic and organized reveal. The piece was produced by Slate Group in Lubbock, Texas, where they applied a soft touch coating for extra sensory impact. Simply gorgeous!
Fold of the Week #498 Project Credits & Specs:
Folding Style: Waterfall Accordion
Design: Medical Center Health System / Communications and Marketing Department / Odessa, TX
Print Production: Slate Group / Lubbock, TX
Client: Pink the Basin
Size: Folded: 4" x 9"; Flat: 16" x 9
Paper: 100# Flo Gloss Cover
Finishing: Die-cut, score, hand fold.
Printing: 4-color offset plus soft touch coating, hand insert into #10 bright fuscia envelope with reply card. 1,750 qty.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
