SOLVING INK ISSUES -- Inking a Deal

BY CAROLINE MILLER

When a printer opens up a can of ink, he sees more than just cyan, magenta, yellow, black or a PMS color. He also sees things like trust, quality and technical support, which all help ensure that each batch is as good as the last. It's this combination of product and customer service that is essential for any printer. And the way to develop this winning combination is through a working partnership with an ink supplier.