SOLVING INK ISSUES -- Inking a Deal

For Avon Press Vice President of Manufacturing Marvin Freeman, opening a can of ink used to be like opening a can of worms. "We had a lot of problems matching PMS colors. The ink didn't pop and wasn't sharp."

To try and solve his problems, Freeman turned to Van Son. And after just one press run, Freeman was sold. "We could immediately see the difference in Van Son's gloss content versus the other ink company that we were using," he remarks.