Solving Mystery of 1 1 Marketing -- Waldman

I saw the future in a play and it wasn't on Broadway. Actually it was four short plays in the Xerox booth at the recent Direct Marketing Association event in Orlando.

The plays, complete with professional actors, dramatically delivered an insight into how one-to-one marketing can work from the customer to the printer. The impresario behind the plays was my old friend Larry Zusman, manager of VI Solutions Marketing at Xerox. Larry, together with Bob Wagner, Xerox's vice president of creative services, gave the audience a very clever and entertaining way of demonstrating one-to-one solutions.