Solving Mystery of 1 1 Marketing -- Waldman

I am not saying anyone can provide you with a complete plan of action. What they can do is give you valuable information to help formulate your plan. Xerox's Innovate '03, offered in 15 cities in the U.S. and Canada, was such an example. No question, Xerox wants to sell product, but the seminars really did focus on education. And, most importantly, they also invited their partners to demonstrate their software solutions.