Solving Mystery of 1 1 Marketing -- Waldman

Most printers, by now, understand or should understand digital presses. So the printing part of one-to-one marketing shouldn't be a mystery. What does get complicated is the front-end software that makes it all happen, and how it all comes together. And that's what Xerox's plays and the Innovate '03 tour were all about. Software vendors like XMPie demonstrated how all this works.