Solving Mystery of 1 1 Marketing -- Waldman

The next module, uCreate, is a plug-in that becomes active in the creative professional's favorite desktop publishing software. The designer develops the layout for the piece and can simply drag-and-drop, review and modify all dynamic or variable elements.

The final module, uProduce, is for production in a variety of formats and media including both print and Web. As of this writing, XMPie has a very good, animated illustration of all of this on their Website. Go to www.xmpie.com and click workflow in the last paragraph.