Solving Mystery of 1 1 Marketing -- Waldman

Two Questions

By now, two questions should come to mind. First, the software appears to be for my customer and not me. Second, not all of this is print, as e-mail will capture a sizable share. This is true. But as one-to-one marketing demonstrates its ability to deliver results it will play an ever-increasing role, and progressive printers are not going to be left standing on the sidelines. So if the first part of the education process is learning what it is and how it works, part two is how to implement and capitalize on it.