Some Holiday Gift Giving —DeWese

2. Write down every word of every answer.

3. Then do the same thing up in the front office. Ask everyone, "How do our customers benefit by printing here?"

4. Ask your owner and the other salespeople.

5. This next step will be hard for you. Swallow hard and call a few customers, if you have any. Ask them why they like printing at Mississippi Color. Write down every single word. You should have several pages by now.