Some Readers' Resolutions --DeWese

5) Maintain, at the least, the 13 percent net profit achieved in 2004—far above profit leader status by value-added selling of services, sound recovery of expenses and reasonable markup based on value of service.

6) Increase direct mail-related sales to 5 percent of 2004 revenues (equals $75,000 in sales dollars). Focus on creating sustained direct mail programs for customers and clients that achieve results that are measurable.