Some Sweet Revelations -- DeWese

* 48 percent said "7-12 percent." (A few specialty printers make this kind of money in the best of times.)

* 23 percent said "1-3 percent." (These print buyers are right. Most printers make this kind of after-tax profit in good times.)

More than three-fourths figured printers made at least 7 percent profit after taxes! How could this be? How could print buyers have such misguided perceptions.